Optometry - Augmented Reality
Optometry Augmented Reality Application


As the features of augmented reality become better known, more developers are turning to the many exciting options this immersive and interactive interface has to offer. VMS, or virtual medical simulations, will be at the forefront of these technological advancements, and, as a leading developer of advanced VMS applications for the medical and healthcare industry, DDA is excited about the many opportunities for innovation using the augmented reality interface. Augmented reality uses the camera

lens on a mobile device as the method to deliver information and graphics. A user accesses AR applications online, and the camera viewpoint incorporates the application data directly into the perspective in real time. From 3D computer avatars, virtual patients, detailed simulations of equipment, tools, and examinations rooms, floating text linked to virtual or actual objects, audio prompts, and more, augmented reality is seamlessly layered into a user's environment for a totally immersive experience.


Both Apple and Android introduced ARKit and ARCore, their platforms for augmented reality. This development opened up the opportunities for the creation of innovative AR applications across the board, with a means to provide this exciting 3D interface to a wider group of users than ever. You can access augmented reality experiences from any mobile device, whether it's a smartphone, tablet, or hands-free option, and more people can gain access to the best method for achieving the highest standard of eye care.


Optometry is one of the many fields in the healthcare industry that can benefit from augmented reality application development, first as a visualization tool for the patient, and subsequently as a valuable application for the examination process. Offering online access to products, services, and exam procedures in an immersive format makes for more informed decisions, and better final results.


With augmented reality applications for eyewear and eye exams, anyone with a mobile device can have the eyewear store come to them, with visualization tools that enable a prospective buyer to try on a large selection of glasses in the comfort of their home, in the office, or on the go. Photorealistic accuracy, including accurate shadows and reflections, simulates the experience of wearing the glasses, and allows for an informed decision before the exam. Being able to view a mirror reflection from a mobile device will particularly benefit the near sighted, who may find themselves too far to see in store mirrors without their prescription lenses available. Upselling is facilitated as the advantages of anti-reflective coatings, polished edges, and other options become clear in context.

The app can also be used to show tinted and polarized sunglasses in various hues and shades. The application can then demonstrate the effect of those tints and/or polarizations on the person's field of view. This can be particularly helpful for speciality lenses designed to enhance either cool or warm colors to promote energy during the day, relaxation at night, or limit the strain that shorter wavelengths can put on eyes. The augmented reality optometry application can also show the action of photochromatic lenses, both from a mirror view as well as from the behind-the-lens view, to give prospective customers an idea of what to expect as lenses transition from clear to dark and back again as the light changes.

DDA is located just outside of Philadelphia, and has extensive experience in crafting custom software for a wide variety of clients, from heavy industry and manufacturing, to medical and healthcare, entertainment, eLearning, and more. Using a detailed and methodical approach to software development, DDA takes innovative concepts, addresses the core goals, and determines the plan to achieve project aims, and implements the plan with a focus on maximizing efficiency gains at every step. DDA does all its work in house, without outsourcing to third parties. This allows DDA to ensure a seamless integration of all components, maintain consistent and open communication with the client, keep development costs streamlined and efficient, and finally, deliver a flawless experience for the end user, across all platforms and to every device. DDA was awarded the Tabby Award for its medical mobile software applications in 2012 and 2014, and aims to exceed client expectations each and every time. Learn more about the DDA concept for an Optometry AR application, or let DDA know if you have another concept you feel would be well suited to augmented reality development. Contact DDA today.

Augmented Reality Concepts by DDA

Making Reality Cooler, Better, Smarter


Clinical Practice | Surgery | Doctor Office | Exercise | Medication | Medical Education
Electronic Health Records | Patient Information | Medical Device Operation
Sciences | Pharmaceutical | Medical Specialties

©Copyright 2017 Dynamic Digital Advertising, LLC. All Rights Reserved.